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Second Hand Tag Heuer Watches Australia


If you are in search of a stunning TAG Heuer watch but your wallet does not love the idea of buying new, then look no further than our range of second hand luxury watches at Luxe.It.Fwd. With a heritage spanning back to the late 19th century, Swiss excellence doesn’t get any better than TAG Heuer. One of the most iconic brands in history, the luxury label has maintained their heritage of incredible craftsmanship and precise timekeeping techniques, producing some of the most in demand designer watches in the pre–owned market today.


TAG Heuer has released some of the most iconic sports chronographs in history and remains a favourite among designer watch collectors both in Australia and internationally. Founded in 1860 as The Heuer Watch Company, the Swiss Maison quickly became known for their high-quality timekeeping instruments. Due to their incredible craftmanship and precision, it didn’t take long for the demand for Heuer time pieces to skyrocket. By the 1930s, Heuer had served as the official timekeeper for no less than 3 Olympic games including Antwerp, Paris and Amsterdam. Today, TAG Heuer remains one of the leading watch brands in both the new and second hand markets.

The 1960s saw the introduction of three Heuer designs that would forever put the company at the forefront of the watch game; the Autavia, Carrera, and Monaco. The Autavia wristwatch was introduced in 1961 and was inspired by a Heuer dashboard timer from the 1930s. A culmination of the words AUTomobile and AVIAtion, the Autavia is now one of TAG Heuer’s longest standing collections. With the release of their updated collection in 2019, the TAG Heuer Autavia has continued to stay relevant due to its timeless and classic design. With a diverse range of both modern and vintage models available to purchase second hand, it is no wonder TAG Heuer watches remain extremely popular.

Just two years after the release of the Autavia, Heuer introduced the industry icon Carrera in 1963. Developed specifically for race car drivers and enthusiasts, this iconic sports watch was aptly named after the incredibly dangerous Carrera Panamericana road race held in Mexico in the 1950s. The racing-inspired design meant the Carrera stood out from other watches available on the market due to its toughness and perfect legibility. Ingeniously engineered, the Carrera was designed to be read at a quick glance even at the most extreme speeds and included a tachymeter that could also measure the speed of a car. Today, the TAG Heuer Carrera remains a favourite amongst buyers of second hand watches thanks to its classic sports-luxe appeal.

The luxury powerhouse continued this connection with the world of motorsport with the introduction of the Monaco watch in 1969. Named in honour of the Monaco Grand Prix, the watch gained superstar status after legendary actor and racer Steve McQueen wore one on the set of the 1971 film Le Mans. One of the first automatic wristwatches on the market, the Monaco featured a distinctive square case that was at the time revolutionary for a sports chronograph. The unique, square-faced icon was an instant hit and the TAG Heuer Monaco continues to be a favourite, with today’s pieces taking inspiration from the models of the 1970s.


TAG Heuer watches are renowned for their quality craftmanship and durability, making them extremely popular in the second hand designer watch market. If you are in search of a TAG Heuer watch, but are not wanting to pay the full retail price new, then Luxe.It.Fwd is your answer. Shop our amazing range of quality second hand TAG Heuer watches with peace of mind that every product has been rigorously authenticated by our specialist authenticators and come with the quality that our customers have come to expect from us. If you are wanting to invest in the ultimate in iconic luxury without paying the full retail price, shop our great range of authentic preloved TAG Heuer watches at Luxe.It.Fwd. Don’t have the funds needed to buy your ultimate watch now? That’s no problem, we offer payment via Afterpay and Zip at checkout to allow you more time to pay off your dream watch.


  1. TAG Heuer Aquaracer 35mm
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